Salon Owners
Welcome
Our experts bring a wealth of knowledge in salon business ownership and education. We provide you with the tools and creative platform of collaboration and unity between commissioned-based and open concept salon owners to help inspire a sustainable future for us all. Our Business and management consultants are here to
Our Experts
Donelle Frace
Donelle Frace
Donelle Frace
With over 30 years as a licensed cosmetologist, Donelle Frace has become well versed in the beauty industry. She started behind the chair then advanced her career with Salon Ownership, Corporate Management, Regional Sales, to COO of Salon Distribution. Donelle trained new management and was responsible for multiple locations. She thriv
With over 30 years as a licensed cosmetologist, Donelle Frace has become well versed in the beauty industry. She started behind the chair then advanced her career with Salon Ownership, Corporate Management, Regional Sales, to COO of Salon Distribution. Donelle trained new management and was responsible for multiple locations. She thrives in people development and prides herself on building her team to their highest potential. Previously working with Kelley Swing in Corporate Management, Donelle found her new passion for salon sustainability when she joined Innovative Beauty Distributors and Head Case Hair Studio in 2018. Donelle specializes in people development, inventory management, and loss prevention, to name a few. She believes systems are important, and the execution of these systems will bring the highest results. Donelle is well versed in every aspect of the salon business, but her passion is to serve her fellow salon owners with sustainable solutions for success.
Brandy Thorpe
Donelle Frace
Donelle Frace
Brandy remembers visiting her mom in the salon she managed, which didn't take long for her to realize the beauty industry was in her blood. After finishing cosmetology school, Brandy found herself in a struggling salon and quickly stepping into management. Doing her best to make strides in her new position, she found her efforts short-liv
Brandy remembers visiting her mom in the salon she managed, which didn't take long for her to realize the beauty industry was in her blood. After finishing cosmetology school, Brandy found herself in a struggling salon and quickly stepping into management. Doing her best to make strides in her new position, she found her efforts short-lived when the owner sold her salon. Brandy tried to protect her team the best she could but soon realized it was out of her control. A series of events led Brandy and her mother Kelley Swing to open Head Case Hair Studio in TX.
Their dream was to build a place where employees felt supported and appreciated, all while protecting the planet and its inhabitants.
When her mother became a distributor of NATULIQUE Certified Organic Beauty for Texas, Brandy found herself growing in new areas of expertise as Director of Education. Brandy has taken the lessons she has learned over the years, turned them into tools, and shares them with her peers in hopes to inspire change for a more sustainable future.
Kelley Swing
Donelle Frace
Kelley Swing
After suffering from a long list of health problems stemming from a decade of corporate salon management, Kelley was struck by the lack of salons practicing sustainable beauty in Texas. Upon this revelation in 2016, Head Case was born, as was the desire to share her newfound knowledge: that sustainable beauty is not only possible but that
After suffering from a long list of health problems stemming from a decade of corporate salon management, Kelley was struck by the lack of salons practicing sustainable beauty in Texas. Upon this revelation in 2016, Head Case was born, as was the desire to share her newfound knowledge: that sustainable beauty is not only possible but that creating a healthy work environment where salon professionals are encouraged to grow both personally and professionally is a must. Early frustrations with salon distribution companies led her to launch a sustainable-based distribution company in 2017. Kelley believes as a salon owner, her responsibility is to her team, who have trusted their lives and families to her care. Her passion grew to serve her fellow salon owners with the support that she craved, all while sharing her knowledge in hopes of creating a sustainable future for us all.
Sustainable Company Partners
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